Marketing &Communications
 
New Product Marketing
Tens of thousands of new products are introduced each year. Yet, at least 80 percent of them are self-reported failures. So what can you do to help ensure that your new product will be a winner? The answer is simple: make sure that you are creating the right product for the right customer at the right time and for the right price. And that's where CarolAnn Shindelar comes in. She can help you understand your market and your opportunities, and help you create products that will delight customers and force competitors to play catch-up. Her services include:
  • Market research and planning
  • Business analysis
  • Competitive audit
  • Customer assessment
  • Pricing analysis
  • Sales tools and training
  • Promotion planning
  • Customer acquisition and retention



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